kris@lussgakwcz.wpdns.site 
If you’ve been keeping tabs on the WordPress world, you’ve likely heard about the recent clash between Matt Mullenweg, co-founder of WordPress, and WP Engine, one of the largest WordPress hosting providers. The disagreement revolves around WP Engine’s perceived lack of contributions to the WordPress ecosystem, leading to Automattic (the company behind WordPress) restricting WP … Read more
You’ve probably heard about SEO (Search Engine Optimization) as a way to help your business show up on Google, but what’s the deal with “on-page” and “off-page” SEO? For home service businesses, understanding the types of SEO can make all the difference in your search rankings and getting more local leads. Let’s break it down … Read more
When people think about SEO, they often imagine big brands with massive marketing budgets dominating the search results. But here’s the truth: local SEO is where small and medium-sized businesses can really shine. While big brands may overlook local search, this is your chance to stand out and attract customers who are searching for services … Read more
Having a beautiful, functional website is only half the battle. To truly drive traffic and generate leads, your site needs to be optimized for search engines. But how can you tell if your web designer or developer actually knows SEO? In this post, we’ll break down the key signs that your web pro understands how … Read more
In today’s world, when something breaks at home or a service is needed, the first thing most people do is pull out their phone and search online. Whether they need a plumber, roofer, or HVAC technician, they’re typing terms like “plumber near me” or “roof repair [city]” into Google. If your business doesn’t show up … Read more
If you’re a home service provider—whether you’re running a plumbing business, an HVAC company, or you’re a general contractor—you’ve probably heard terms like “SEO” and “web design” tossed around. And maybe you’re thinking, “Why should I care about this tech stuff? I’m good at fixing things, not messing with websites!” Well, let’s talk about why … Read more
As a home service business owner—whether you’re in plumbing, HVAC, roofing, or landscaping—you know how important your website is for attracting customers. But how can you tell if your website is actually working the way it should? That’s where website performance metrics come in. These metrics are simple numbers that show how your site is … Read more
When home service companies dive into SEO, the focus is often on one thing—rankings. The race to climb higher on Google’s search results can feel like the ultimate goal. It’s all about tracking where you land in the search results, trying to outmaneuver competitors, and using short-term tricks to move up the list. But here’s … Read more
If you run a home service business like HVAC, plumbing, or landscaping, getting more local customers is probably at the top of your list. One of the easiest and most effective ways to do that? Google Business Profiles. Now, I know what you might be thinking—“I’ve heard of it, but I’m not sure how it … Read more
As a home service business owner—whether you run an HVAC company, plumbing service, or landscaping business—your website is one of the most important tools you have for attracting customers. But understanding all the technical terms related to SEO and web design can feel like a whole different language. Let’s break down the most important terms … Read more