You’ve probably heard about SEO (Search Engine Optimization) as a way to help your business show up on Google, but what’s the deal with “on-page” and “off-page” SEO? For home service businesses, understanding the types of SEO can make all the difference in your search rankings and getting more local leads. Let’s break it down … Read more
Having a beautiful, functional website is only half the battle. To truly drive traffic and generate leads, your site needs to be optimized for search engines. But how can you tell if your web designer or developer actually knows SEO? In this post, we’ll break down the key signs that your web pro understands how … Read more
As a home service business owner—whether you’re in plumbing, HVAC, roofing, or landscaping—you know how important your website is for attracting customers. But how can you tell if your website is actually working the way it should? That’s where website performance metrics come in. These metrics are simple numbers that show how your site is … Read more
When home service companies dive into SEO, the focus is often on one thing—rankings. The race to climb higher on Google’s search results can feel like the ultimate goal. It’s all about tracking where you land in the search results, trying to outmaneuver competitors, and using short-term tricks to move up the list. But here’s … Read more
If you run a home service business like HVAC, plumbing, or landscaping, getting more local customers is probably at the top of your list. One of the easiest and most effective ways to do that? Google Business Profiles. Now, I know what you might be thinking—“I’ve heard of it, but I’m not sure how it … Read more
TikTok, Instagram Reels, and YouTube Shorts have exploded in popularity over the past few years, dominating the digital landscape with bite-sized, snackable content. But what exactly is short-form content? In most cases, it’s video content under one minute, typically shot in vertical format, designed to keep users scrolling through endless streams of entertainment. While these … Read more
For a long time, technical SEO has been considered the “nerdy” side of web design—something many businesses and designers overlooked. Instead, they focused more on elements like keyword density because technical SEO was often misunderstood or difficult to implement properly. But as search engines have evolved, so has the importance of getting your technical SEO … Read more
I know I’m going to get a lot of hate for saying this, but since its introduction Gutenberg has faced a lot of criticism from WordPress developers. I think this hate has been drastically misplaced. Was it messy at the beginning? Yes. It’s been an ambitious project and it has fundamentally changed how we should … Read more
If your site takes longer to load than it took to read this sentence, you’re losing customers to your competition. One of the things I constantly discuss and strive to improve is website speed. The faster your website, the better you’ll rank in SEO, and the more conversions you’ll achieve. Starting with SEO, while the … Read more