Why WordPress Makes More Sense Than Other Platforms (Drama and All)

WordPress network connectivity and balance illustration.

If you’ve been keeping tabs on the WordPress world, you’ve likely heard about the recent clash between Matt Mullenweg, co-founder of WordPress, and WP Engine, one of the largest WordPress hosting providers. The disagreement revolves around WP Engine’s perceived lack of contributions to the WordPress ecosystem, leading to Automattic (the company behind WordPress) restricting WP … Read more

How to Know if Your Web Designer/Developer Understands SEO

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Having a beautiful, functional website is only half the battle. To truly drive traffic and generate leads, your site needs to be optimized for search engines. But how can you tell if your web designer or developer actually knows SEO? In this post, we’ll break down the key signs that your web pro understands how … Read more

Why SEO and Web Design Matter for Plumbers, HVAC, and Contractors

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If you’re a home service provider—whether you’re running a plumbing business, an HVAC company, or you’re a general contractor—you’ve probably heard terms like “SEO” and “web design” tossed around. And maybe you’re thinking, “Why should I care about this tech stuff? I’m good at fixing things, not messing with websites!” Well, let’s talk about why … Read more

Website Performance Metrics Every Home Service Business Should Track

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As a home service business owner—whether you’re in plumbing, HVAC, roofing, or landscaping—you know how important your website is for attracting customers. But how can you tell if your website is actually working the way it should? That’s where website performance metrics come in. These metrics are simple numbers that show how your site is … Read more

SEO and Web Design Terms Every Home Service Business Should Know

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As a home service business owner—whether you run an HVAC company, plumbing service, or landscaping business—your website is one of the most important tools you have for attracting customers. But understanding all the technical terms related to SEO and web design can feel like a whole different language. Let’s break down the most important terms … Read more

The WP Engine and WordPress Drama: What You Need to Know

The WordPress community has been buzzing since Matt Mullenweg, the co-founder of WordPress, publicly criticized WP Engine for their supposed lack of contributions to open-source WordPress. This drama escalated after Matt’s controversial remarks at WCUS, where he claimed WP Engine was not a real contributor to the WordPress ecosystem, and followed up with a blog … Read more