Having a beautiful, functional website is only half the battle. To truly drive traffic and generate leads, your site needs to be optimized for search engines. But how can you tell if your web designer or developer actually knows SEO? In this post, we’ll break down the key signs that your web pro understands how to build a website that not only looks great but ranks well on Google too.
Key Signs Your Web Designer or Developer Understands SEO
1. They Ask About Your Target Audience and Keywords
A designer or developer who understands SEO knows that it starts with your target audience and the keywords they use to search for services. If your web pro asks detailed questions about your business, your service area, and the terms your potential customers are searching for, it’s a great sign that they’re thinking about SEO from the start.
2. They Focus on Site Structure and Navigation
SEO isn’t just about keywords—it’s about how your website is organized. A good web designer or developer will plan out a clear, easy-to-navigate site structure. They’ll ensure that your website is built in a way that makes it easy for both search engines and users to find important information, like your services, contact details, and location.
3. They Prioritize Fast Load Times and Mobile-Friendliness
A web developer who understands SEO knows that site speed and mobile responsiveness are critical ranking factors. Google prioritizes websites that load quickly and are mobile-friendly, so make sure your web pro is optimizing your site for both. If they’re talking about fast load times, image optimization, and responsive design, you’re in good hands.
4. They Know How to Use Meta Tags and Headers
One of the basics of SEO is using meta tags (like title tags and meta descriptions) and headers (H1, H2, etc.) properly. These elements help search engines understand what your pages are about and improve your rankings. A web designer or developer who understands SEO will ensure that these tags are optimized for your most important keywords.
5. They Set Up Analytics and Tracking
SEO doesn’t stop when the website goes live. A designer or developer who really understands SEO will set up Google Analytics and other tracking tools to monitor traffic, bounce rates, and conversions. This allows you to measure the success of your SEO efforts and make ongoing improvements.
6. They Include Internal Linking and Sitemaps
Internal linking (linking from one page of your site to another) is an important part of SEO, as it helps search engines understand the structure of your site and which pages are most important. A web developer who understands SEO will include internal links in your site’s design and ensure that your site has a proper XML sitemap submitted to search engines.
7. They Talk About Long-Term SEO Strategies
SEO isn’t a one-time job—it’s a long-term strategy. A knowledgeable web designer or developer will talk to you about how your site can continue to rank well over time. They might recommend ongoing content creation (like blog posts), regular updates to your site’s SEO, or even local SEO strategies to boost your rankings in your area.
Conclusion:
If your web designer or developer checks off these boxes, you’re likely working with someone who understands SEO and how to build a website that’s optimized for search engines. At WebPressPRO, we specialize in creating websites that not only look great but also rank well and drive traffic. Want to ensure your new site is built with SEO in mind? Reach out today, and let’s get started!