For a long time, technical SEO has been considered the “nerdy” side of web design—something many businesses and designers overlooked. Instead, they focused more on elements like keyword density because technical SEO was often misunderstood or difficult to implement properly. But as search engines have evolved, so has the importance of getting your technical SEO right.
The Role of WordPress in SEO
WordPress has long been the go-to platform for SEO and web designers alike. However, many of the popular page builders weren’t built with technical SEO in mind. Sure, you could make some improvements, but factors like website speed, optimized images with alt tags, and proper heading structures were often treated as “nice to have” rather than essential.
But the digital landscape has changed dramatically. As search engines like Google place more emphasis on user experience and site performance, technical SEO has become crucial—not just on WordPress but across various platforms. Tools like Wix Studio, WebFlow, and WordPress builders such as Gutenberg and Bricks are stepping up their game, making speed and other technical aspects a priority.
Speed is Just the Beginning
When it comes to technical SEO, site speed has become a small but significant factor. For years, speed served as a marker of a well-built site. Fast-loading websites often ranked better, simply because users—and search engines—preferred them. However, site speed alone is no longer enough to distinguish a website from the competition.
The platforms mentioned above are not only focusing on speed but are also integrating better support for headings, improved content structure, and optimized image handling. These technical improvements are essential for ranking well on search engines. As these platforms evolve, the bar for what is considered a “technically sound” website is continually rising.
Why Technical SEO is No Longer Optional
In today’s competitive landscape, technical SEO is no longer a choice—it’s a necessity. The days when technical SEO could set you apart from the competition are over. It’s now a standard expectation for any web design project. If someone with no formal web design training, like “Sally the Bookkeeper,” can build a fast, well-structured website using Wix Studio, the gap between professional and DIY websites is closing rapidly.
This means that whether you’re running a small business or managing a large-scale site, you need to take your technical SEO seriously. Search engines expect more, and if you’re not keeping up with these changes, you risk falling behind.
Beyond Technical SEO: The Importance of Content Strategy
While technical SEO is critical, it’s not the only piece of the puzzle. Once you’ve optimized your site’s structure, speed, and technical elements, you need to focus on content. A well-built site without engaging, valuable content is like a fast car with no fuel—it won’t get you very far.
You need to think about how your content will grow over time. Smaller businesses are getting savvier with their SEO, and larger companies are investing more resources into improving their online presence. To compete, you need a comprehensive strategy that includes both technical SEO and a well-thought-out content plan. Your content should not only engage users but also support your SEO goals by targeting the right keywords, answering user queries, and providing value.
Conclusion: A Holistic Approach to Web Design and SEO
In the past, technical SEO may have been overlooked or considered an afterthought, but those days are gone. With platforms like Wix, WordPress, WebFlow, and others making it easier than ever to build fast, technically sound websites, businesses of all sizes need to ensure their technical SEO is on point. But remember, technical SEO alone won’t guarantee success. You need a holistic approach that combines technical optimization with strong content and a long-term strategy for growth.
As search engines continue to evolve, so must your SEO strategy. Technical SEO is just one part of the equation—you also need to think about how your website will grow, adapt, and continue to compete in an increasingly crowded digital space.